Loblaw Digital

Senior Digital Designer

During my time at Loblaw Digital I served as both a Digital and Senior Digital Designer. I had the opportunity to serve many lines of business across different markets in the e-commerce space. I developed quarterly creative concepts which provided all teams with clarity and alignment on creative for upcoming campaigns. Ideated and crafted digital and print deliverables across all marketing channels (in-store signage, paid and organic social media assets as well as on-site placements). Lead and collaborated with external production agencies in the creation of branded photo and video content. Mentored intern and junior level designers with onboarding workflows, providing creative feedback and scheduled weekly status check-ins.